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Английский язык для экономистов - Малюга Е.Н.

Малюга Е.Н., Ваванова Н.В. Английский язык для экономистов: Учебник для вузов — СПб.: Питер, 2005. — 304 c.
ISBN 5-469-00341-8
Скачать (прямая ссылка): angliyskiydlyaeconomistov2005.pdf
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Savvy exporters are now not only expected to be familiar with country marketing reports but should also conduct research on their clients' culture and regional etiquette when preparing to enter new markets.

The building of successful business relationships is a vital part of any venture, and such relationships rely heavily on an understanding of each partner's expectations and intentions. Export representatives will want to ensure that they make the best impression on potential clients. This means that in addition to understanding preconceived notions about American business practices, it is also important for the international representative to have at least a basic familiarity with the customs and practices of the country in which the company is considering conducting business. Gift giving, proper forms of address, appropriate dress, entertainment, holidays, business hours and sense of time, are just some cultural differences of which to be aware. Mastering international business etiquette and understanding foreign customs is imperative for success in exporting.

Each culture has its own idiosyncrasies when it comes to social business relations and successful marketing strategies — what applies in one country often does not apply in another. Strategies that thrive in Japan will most likely fail in Hong Kong; therefore, not only is it important for new to export companies to be aware of the ramifications of cultural differences but also for already successful exporters contemplating expansion into new markets. Unit 4. Economic Development and Cultural Diversities

83

Some Interesting Cultural Observations

¦ In the People's Republic of China, don't write notes using red ink. This suggests that the writer will die soon. Avoid using the number four at all costs because this, too, signifies death.

¦ In India, the significance of a business arrangement is often determined by the amount of time spent in negotiations.

¦ In Thailand, it is considered offensive to show the sole of the shoe or foot to another. Therefore, it is necessary to take care when crossing your legs.

¦ In Saudi Arabia, the law prohibits the wearing of neck jewelry by men, and westerners have been arrested for neglecting to observe this rule.

¦ In Argentina, do not be offended if your business associate arrives 30 to 40 minutes late to a meeting.

¦ In Costa Rica, if you are invited for dinner to a home, bring flowers, chocolates, scotch or wine. Do not bring calla lilies; they are associated with funerals.

¦ In Germany, first names are reserved for family members and close friends. Moreover, in German business culture, it's not uncommon for colleagues who have worked together for years not to know of each other's first names.

K.3. Work in groups and discuss the questions.

¦ What are the advantages and disadvantages of working with international clients?

¦ Where can a lack of knowledge about a customer's culture lead to?

¦ What should business partners do when entering new markets?

K.4. Sum up the main arguments of the article and add your own ideas on the problem.

K.5. Prepare a five-minute presentation on the problem of economic development and cultural diversities. Unit 5

Business Ethics

A. Preliminary discussion

1. How do companies educate employees about ethics?

2. Where do employees get information when they face a conflict between keeping a competitive edge and maintaining ethical standards?

3. How do employees learn to do a better job and to do it ethically?

4. Do you know what ethical crime is?

5. Why do ethical problems occur in Russian business?

B, Pre-reading exercises

B.l. Skim the text and give its key idea.

B.2. Scan the text to define if the statements are true (T) or false (F).

1. TG&Y Stores is a wholesaling company.

2. Problems of business ethics are personal and human.

3. Ethics does not define conduct.

4. Ethical rules are the same in every society.

5. Employees prefer working for an ethical company.

C- Reading

C.i. Read the text and answer the questions.

1. What is a national retailing corporation?

2. What ethical problems can arise in business? What are their reasons?

3. What is the meaning of ethics? What is the difference between ethics and business ethics?

4. Is it necessary to encourage business firms to act ethically? Give your reasons. Unit 5. Business Ethics

85

5. What is the process of selecting employees for the companies? How can the administration weed out ethically undesirable employees?

Business Ethics

W. С. Frederick, K. Davis, J. E. Post

TG&Y Stores, a national retailing corporation with headquarters in Oklahoma City, sued seven of its buyers, charging them with accepting $ 735,000 in cash and other gifts from the company's vendors. One of the buyers who purchased shoes for the retailing chain allegedly built a nest egg of $ 525,000 from these kickbacks. TG&Y also sued twelve of the stores that allegedly had paid these bribes to TG&Y's buyers.
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